Privacy Policy

This privacy policy applies between you, the User of this Website and Hypest Key LTD, the owner and provider of this Website. Hypest Key LTD takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at:

Please read this privacy policy carefully.

Definitions and interpretation 
In this privacy policy, the following definitions are used: 

collectively all information that you submit to Hypest Key LTD via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;


a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the;


the General Data Protection Regulation (EU) 2016/679;

Hypest Key LTD , or us

Hypest Key LTD , a company incorporated in England and Wales with registered number 11467318 whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ;

EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronxic Communications (EC Directive) (Amendment) Regulations 2011;

User or you

any third party that accesses the Website and is not either (i) employed by Hypest Key LTD and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Hypest Key LTD and accessing the Website in connection with the provision of such services; and


the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation: 
the singular includes the plural and vice versa; 
references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; 
a reference to a person includes firms, companies, government entities, trusts and partnerships; 
“including” is understood to mean “including without limitation”; 
reference to any statutory provision includes any modification or amendment of it; 
the headings and sub-headings do not form part of this privacy policy. 
Scope of this privacy policy 
This privacy policy applies only to the actions of Hypest Key LTD and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. 
For purposes of the applicable Data Protection Laws, Hypest Key LTD is the “data controller”. This means that Hypest Key LTD determines the purposes for which, and the manner in which, your Data is processed. 
Data collected 
We may collect the following Data, which includes personal Data, from you: 
contact Information such as email addresses and telephone numbers; 
demographic information such as postcode, preferences and interests; 
financial information such as credit / debit card numbers; 
IP address (automatically collected); 
web browser type and version (automatically collected); 
operating system (automatically collected); 
a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); 
in each case, in accordance with this privacy policy. 
How we collect Data 
We collect Data in the following ways: 
data is given to us by you; and 
data is collected automatically. 
Data that is given to us by you 
Hypest Key LTD will collect your Data in a number of ways, for example: 
when you contact us through the Website, by telephone, post, e-mail or through any other means; 
when you register with us and set up an account to receive our products/services; 
when you make payments to us, through this Website or otherwise; 
when you elect to receive marketing communications from us; 
when you use our services; 
in each case, in accordance with this privacy policy.

Data that is collected automatically 
To the extent that you access the Website, we will collect your Data automatically, for example: 
we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. 
we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”. 
Our use of Data 
Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: 
internal record keeping; 
improvement of our products / services; 
transmission by email of marketing materials that may be of interest to you; 
contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website; 
in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below). 
For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. 
for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. 
if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below. 
When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
We may use your Data to show you Hypest Key LTD adverts and other content on other websites. If you do not want us to use your data to show you Hypest Key LTD adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below). 
Who we share Data with 
We may share your Data with the following groups of people for the following reasons: 
third party payment providers who process payments made over the Website – to enable third party payment providers to process user payments and refunds; 
in each case, in accordance with this privacy policy.

Keeping Data secure 
We will use technical and organisational measures to safeguard your Data, for example: 
access to your account is controlled by a password and a user name that is unique to you. 
we store your Data on secure servers. 
payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology. 
We are certified to SOC 2. This family of standards helps us manage your Data and keep it secure. 
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses. 
Data retention 
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted. 
Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes. 
Your rights 
You have the following rights in relation to your Data: 
Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why. 
Right to correct – the right to have your Data rectified if it is inaccurate or incomplete. 
Right to erase – the right to request that we delete or remove your Data from our systems. 
Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it. 
Right to data portability – the right to request that we move, copy or transfer your Data. 
Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. 
If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at 
It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it. 
Links to other websites 
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them. 
Changes of business ownership and control 
Hypest Key LTD may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Hypest Key LTD . Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us. 
We may also disclose Data to a prospective purchaser of our business or any part of it. 
In the above instances, we will take steps with the aim of ensuring your privacy is protected. 
This Website may place and access certain Cookies on your computer. Hypest Key LTD uses Cookies to improve your experience of using the Website and to improve our range of products. Hypest Key LTD has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times. 
All Cookies used by this Website are used in accordance with current and EU Cookie Law. 
Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Hypest Key LTD to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended. 
This Website may place the following Cookies: 
Type of Cookie


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find a list of Cookies that we use in the Cookies Schedule. 
You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. 
You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings. 
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings. 
For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer. 
You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected. 
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. 
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. 
This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts. 
Changes to this privacy policy 
Hypest Key LTD reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies:

Description of Cookie


Google Anayltics

We use this session cookie to remember you and maintain your session whilst you are using our website

Facebook Pixel

We use this session cookie to remember you and maintain your session whilst you are using our website

Rontar Retargeting

Serve targeted adverts based on visitor behavious

Server targeted adverts based on visitor behavious


We use the following analytical/performance cookies:

Description of Cookie


Google Anayltics

We use this cookie to help us analyse how users use the website

Facebook Pixel

We use this cookie to help us analyse how users use the website


We use the following functionality cookies:

Description of Cookie


Google Anayltics

We use this cookie to identify your computer and analyse traffic patterns on our website


We use the following targeting cookies:

Description of Cookie


Facebook Pixel

We use this cookie to enable us to show you adverts while you are browsing our website and other websites on the internet

Кто мы

Наш адрес сайта:

Какие персональные данные мы собираем и с какой целью


Если посетитель оставляет комментарий на сайте, мы собираем данные указанные в форме комментария, а также IP адрес посетителя и данные user-agent браузера с целью определения спама.

Анонимизированная строка создаваемая из вашего адреса email (“хеш”) может предоставляться сервису Gravatar, чтобы определить используете ли вы его. Политика конфиденциальности Gravatar доступна здесь: . После одобрения комментария ваше изображение профиля будет видимым публично в контексте вашего комментария.


Если вы зарегистрированный пользователь и загружаете фотографии на сайт, вам возможно следует избегать загрузки изображений с метаданными EXIF, так как они могут содержать данные вашего месторасположения по GPS. Посетители могут извлечь эту информацию скачав изображения с сайта.

Формы контактов


Если вы оставляете комментарий на нашем сайте, вы можете включить сохранение вашего имени, адреса email и вебсайта в куки. Это делается для вашего удобства, чтобы не заполнять данные снова при повторном комментировании. Эти куки хранятся в течение одного года.

Если у вас есть учетная запись на сайте и вы войдете в неё, мы установим временный куки для определения поддержки куки вашим браузером, куки не содержит никакой личной информации и удаляется при закрытии вашего браузера.

При входе в учетную запись мы также устанавливаем несколько куки с данными входа и настройками экрана. Куки входа хранятся в течение двух дней, куки с настройками экрана – год. Если вы выберете возможность “Запомнить меня”, данные о входе будут сохраняться в течение двух недель. При выходе из учетной записи куки входа будут удалены.

При редактировании или публикации статьи в браузере будет сохранен дополнительный куки, он не содержит персональных данных и содержит только ID записи отредактированной вами, истекает через 1 день.

Встраиваемое содержимое других вебсайтов

Статьи на этом сайте могут включать встраиваемое содержимое (например видео, изображения, статьи и др.), подобное содержимое ведет себя так же, как если бы посетитель зашел на другой сайт.

Эти сайты могут собирать данные о вас, использовать куки, внедрять дополнительное отслеживание третьей стороной и следить за вашим взаимодействием с внедренным содержимым, включая отслеживание взаимодействия, если у вас есть учетная запись и вы авторизовались на том сайте.


С кем мы делимся вашими данными

Как долго мы храним ваши данные

Если вы оставляете комментарий, то сам комментарий и его метаданные сохраняются неопределенно долго. Это делается для того, чтобы определять и одобрять последующие комментарии автоматически, вместо помещения их в очередь на одобрение.

Для пользователей с регистрацией на нашем сайте мы храним ту личную информацию, которую они указывают в своем профиле. Все пользователи могут видеть, редактировать или удалить свою информацию из профиля в любое время (кроме имени пользователя). Администрация вебсайта также может видеть и изменять эту информацию.

Какие у вас права на ваши данные

При наличии учетной записи на сайте или если вы оставляли комментарии, то вы можете запросить файл экспорта персональных данных, которые мы сохранили о вас, включая предоставленные вами данные. Вы также можете запросить удаление этих данных, это не включает данные, которые мы обязаны хранить в административных целях, по закону или целях безопасности.

Куда мы отправляем ваши данные

Комментарии пользователей могут проверяться автоматическим сервисом определения спама.

Ваша контактная информация

Дополнительная информация

Как мы защищаем ваши данные

Какие принимаются процедуры против взлома данных

От каких третьих сторон мы получаем данные

Какие автоматические решения принимаются на основе данных пользователей

Требования к раскрытию отраслевых нормативных требований